Here’s the 7-step framework you can follow to improve your website content, even if you have no idea where to start. How to Improve Your Website: 15 Ways to Fix Your Site Immediately 1. Look especially at the Behavior Flow section to see where users are dropping off. Choose three areas where you can improve, then go implement it! Start by doing internal research. How to Improve Your Website Content 1. After the test is over, determine which content was more successful in converting clients, and then consider why that might be. 1. Potential clients don’t want to waste time deciphering flowery language just to see what your company does. Improving your website isn’t just about improving the content — it’s also about improving the experience visitors have on your site (also known as user experience). 1. Use your map to organize your website’s flow. The following five tips will help you give potential clients an accurate and favorable look at your enterprise. You can add it to your existing spreadsheet so all of your information is in one place. Headers – Break Up Your Content Research has shown that internet users don’t view content as a whole like reading a hardbound magazine or book, … You’ll also want to check for broken links. We have more tips in point #4 below. Your website’s organization should be intuitive for someone trying to navigate it. Look especially for content with significant backlinks and organic traffic to see what type of content is in tune with your target audience. Writing Web Content: The old rules of editing still apply. If you feature blogs and articles on your site, aim to produce new content on a weekly or even daily basis. To improve website content, write it in a way that it solves a reader’s problem. Formatting can help dramatically improve a webpage’s usability by making the content easy to read: Use font size and typography that are easy to read. You can’t improve what doesn’t exist. ShivarWeb Staff is a team of marketing, design & development experts led by Nate Shivar. You want your design to value function over form (don’t use trendy bullsh*t like Parallax unless you value design awards over sales). No votes so far! DIYer's Guide To Better Websites + Marketing. Use it to determine where you can adjust a page to capture more organic traffic, expand on a certain topic, or update outdated content. Spell out what exactly you do and how it will benefit them. Without goals, you’ll have no way to measure how successful your content is. Whether someone needs guidance on how to get more traffic to their website or a new dress for an occasion … I’ve written guides to –. Building Your Business Website Yourself? Improve Your Website Loading Speed How quickly (or slowly) your site loads has a direct impact on your Google rankings. We’ve compiled the top 20 do’s and don’ts to show you how to write website content … Where can you break up paragraphs so the page is easier to skim? It’s a major component of the search engine optimization process. The value proposition, or mission statement, tells the visitor what you do and why … Use your data to evaluate each existing page and note any breakdowns or opportunities. Think of your site like a puzzle. Google Search Console can be used for existing content to see where you can optimize pages that may already have some perceptibility for definite search terms. Write your business plan with the #1 online business planning tool. I’ve put together a step-by-step process to using keywords on your site, which you can use to walk through the process of finding and implementing user language on your site. Filed Under: Improving Websites. All the Insights You Need to Help Your Business Succeed, Exclusive Offers on Must-Haves for New and Growing Businesses, Full Business Plan in Half the Time— and Double the Impact, Write A Winning Business Pitch In Just 60 Minutes, Building Trust with Quality Website Content. Ann Smarty recommends using TextOptimizer to check your content and to suggest improvements in terms of readability, including choice of word, sentence and paragraph length, … Content is the main element that attracts audience to your site. Each individual page is a piece of a larger picture. It may sound basic, but before you change anything on your website, you need to understand what... 2. Therefore, websites should forego … Before you rework your website, you need to understand who your audience is. Take an inventory of your web pages. From a user’s perspective, what’s missing? Entrepreneur Quiz: Do You Have What it Takes to Succeed? For example, your homepage should encourage visitors to explore deeper into your site, a blog post may be key to generating new traffic, and a product page is necessary for sales. Freelancers vs. Employees — Which Option Is Best For My Startup? Where can you add more of your brand personality? The content they find on your website says a lot about your company’s mission, professionalism and attention to detail. According to a study by Neil Patel , pages that rank at the top of … If you don’t have a professional writer or editor on hand, I highly recommend that you find one to contract for certain writing assignments. Each site page has a unique objective. 2. Are they local companies? Write it down next to that page. See more articles in Funding a Business », How to Form Business Ideas by Looking at Common Problems, How to Start a Business in 8 Steps — 2021 Guide, See more articles in Starting a Business ». Danielle Rodabaugh is the chief editor and marketing supervisor at, an online insurance agency that works with new business owners across the nation. Starting or Growing a Business? Should You Start a Business? If you’re seeing low or below average speeds, use this beginner’s guide to increase page speed to help fix it. To make sure none of your internal links are rendering a 404 page, use Screaming Frog to do a scan of your site’s pages. Make edits as you go. Download this 10 Step Checklist to find & fix every issue that Googlebot has with your website. Start by putting your website into a map format. Writing for the web varies from traditional writing in a few keys ways. Five Tips for Improving Your Website Content 1. By understanding each page’s goal, you can begin to understand where things may be breaking down. Lay the Foundation. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance. Your content should encourage a conversation with your client, not speak at them in a condescending way. You don’t want a visitor to arrive at your homepage and be stranded, nor do you want them getting lost. You can maybe skip updating every blog … Then tell them what they need to do to take advantage of your services. Understand Your Users. One of the best parts about the internet today is nearly everything is recorded. One of the best ways to enhance website content is to be more persuasive and exact in your CTAs (call to action). What does “fixing” it really mean, anyways? As a parting message, make sure you don’t just throw out your original information when rewriting content for your site. If you have a sales or customer service team, ask them what questions they’re getting. How to improve my website Have a Plan Remove stocky images and ambiguous terminology Include social share and follow buttons Implement calls-to-action Use the right imagery that works for … Also, comb through your email and see what people ask when they contact you about your business. You don’t want to play a guessing game when it comes to building trust in the online perception of your company. Create a “persona” for your website users – that is, a profile of who you are really trying to do business with. When you change your site’s layout, you need to consider how you could maximize your content within new constraints. Are your images high quality? Can You Get a Business Loan With Bad Credit? There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design. But remember that you have access to TONS more data. For example, most website owners are looking to maximize their lead generation and conversion potential. You can use Moz’s guide to user personas to guide you through the process. For your existing content, you can use Google Search Console to see where you can optimize pages that already have some visibility for specific search terms. Content marketing is a great way to get people talking about your products, your services, and your company. Don’t Ignore The Apparently Small Stuff: A little tweak can make a big impact in online marketing. Are they CEOs of small businesses? Do you have a cohesive color palette? Make sure you use correct HTML formatting. It is eminent that you are not happy with your existing site content, as you have … The call to action is where you expect your target audience to do … Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Take some time to use Google Analytics to figure out where your audience is getting hung up on your navigation. Fine-tune your web writing skills. Use the steps above to help guide you, and make sure you take it one step at a time. Be the first to rate this post. Nobody’s perfect, but you should make every effort to ensure potential clients get the right message from your site’s content. Understanding your users is Marketing 101, but it’s crucial for creating a website that achieves your goals. Failure of the codes being well coded can lead to search engines totally missing a website’s content, which means poor ranking by search engines. If you’re looking to improve your website, you know how daunting this overhaul can be. Don’t forget to re-evaluate your content every time you’re planning a redesign for your website. It just takes a little data extraction and some sharp copywriting. How you improve website content is to look at every page on the website and read over the content. Use a second person narrative to encourage clients to take action, such as filling out a lead form. Get Some Expert Tips First! Step 1: Get your “Top Pages” by authority using a tool like … Related: 17 Ways To Immediately Improve Your Website Traffic Fixing old content When you discover content that doesn’t meet modern quality standards, it’s obvious that you have to … Use a first person narrative to share personal experiences and give the reader a sense of conversation. What you need is a process — not a grab bag of tips that leave you more confused than when you started. full guide to using Google Search Console, step-by-step process to using keywords on your site, beginner’s guide to increase page speed, FAQ Page Best Practices, Ideas & Examples, GoDaddy Website Builder vs. Wix vs. Weebly: Website Builders Compared, How To Create a Website Like Facebook Using WordPress, How To Use Reddit For SEO & Content Marketing Research, SiteGround Hosting Review: Pros & Cons of Using SiteGround, 11+ Best Marketing Tools for Small Local Business Owners, 5+ Ways To Check Your Local SEO Rankings & Visibility, How To Advertise On OutBrain: My Experience & 4 Ideas for Advertising With OutBrain. This site on why you should be a motivational speaker is a perfect example of what I’m talking about. I frequently run across websites featuring content that was clearly thrown together quickly without much forethought. To develop effective site content, you need to sit down and outline some tangible goals. How to inventory your website content is a topic hole here on, so for more how-to info, I’ll point you to Facebook UX expert and content strategist Jonathon Colman’s recommended hub on all things content … When researching companies online, consumers want to know that they’re working with real people and not automated machines. You can use it to define where you can … Take a look at each page and determine where your content can be spruced up. Imagine how frustrating it is when you’re on a website and can’t get to the information you’re searching for. 3. You can improve your website’s Search Engine Optimization in 30 minutes. Which pages need links to others? Read More Posts in This Topic! Which pages are subpages of a larger section? Poorly written content will not garner leads and convert sales as effectively as professionally written content. After you’ve taken a look at your own internal sources, it’s time to take a look at outside data. At the bare minimum, update your site’s content at least once a year. Who are they, and what problems do they have? Google has one of the most intuitive platforms for work like this. You can get the full guide to using Google Search Console here. Granted, some people won’t notice grammatical flaws, but you can bet that the ones who do will reconsider working with a business that can’t take the time to ensure accuracy. Take the time to determine what exactly you expect your content to do before you write (or rewrite) it. Note those in the spreadsheet, or use indentations to show how they connect. But what about the pages that aren’t already getting traction? Regardless of whether you’re a marketer, blogger, small business owner, or just an online enthusiast, improving your content writing is one of the best ways to succeed in the digital world. 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