Received Pronunciation. The term standardization is generally used within linguistics to refer to the process of bringing about a standard language. Actually, any language varies according to , the nature of the society, what kind of people, and their attitudes. The effects of language standardization on acceptance and use are explored using the four constructs of Venkatesh et al.’s (2003) Unified Theory of Acceptance and Use of Technology (UTAUT) – effort expectancy, performance expectancy, social influence and facilitating conditions – as a conceptual framework and guide in the analysis. Deumert, Ana. Milroy, James and Lesley Milroy. Language varieties gain prestige when its speakers possess high social standing. Additionally, we must recognise that language standardisation also ensues in response to increasing trade and capitalism. Another interesting point relates to the superiority of specific language forms. Development in these areas create pressure to establish regularity in other areas, such as currency and language, to facilitate and increase efficiency in communication between countries. The goal of standardization is to ensure uniformity to certain practices within the industry. Language standardization is the process by which conventional forms of a language are established and maintained. Instead of appointing one language form as the standard, Joanes Leizarrage developed a new language – one that was a combination of the various dialects he observed – that he believed would be understood by the general population (Elkartea 25). Thus, those who refuse or cannot acquire the standard language properly are marginalised in the society, further widening the language gap. in aspects of writing, reading, and speaking), while 80% agreed that learning and using the standard Basque was necessary for work and for everyday life. Prof Feng’s presentation put this kind of standardization policy in context, explaining that minority language standardization itself follows a standard (and not necessarily responsive) procedure in China. Establishing a standard language ultimately shapes the standard ‘reality’ of the people (Fairclough 203-4). Learn more. WordPress, 9. Journal of, Thomas, Tiffany. Language unification, standardization and corpus development imply a sophisticated national or collective effort which has to deal with philosophical, political — and technical — issues. Language educators were also deeply motivated to teach the standard Basque. Typically, the language varieties that undergo substantive standardization are the dialects … Psychology Press, 1997. LANGUAGE STANDARDIZATION HOW AND WHY Admilson F. S. Silva Luiz de Castro 2. Accessed 1 April 2017. Alcuin brought in 'good Latin' because it came from books; it didn't have all the 'problems' that came from a language being spoken as a native tongue. Language can have scores of characteristics but the following are the most important ones: language is arbitrary, productive, creative, systematic, vocalic, social, non-instinctive and conventional. James and Lesley Milroy expressed that language standardisation does not symbolise an actual end-product, but rather, a significant process with no completion. Language standardisation begins by selecting one of the many forms of language that exist in a society to be the standard. Primarily concerned with the evolution of specific human languages, standardisation can only occur when a socie… Software languages will evolve over time just like software applications do. What motivations were there for language standardisation? Secondly, the language then gains prestige within the society for being associated with those of high social status. 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